15. CREATIVE ARTS AND CULTURAL SERVICES NETWORK
15.1. QVMAG Strategic Plan 2023-2028 15.1. QVMAG Strategic Plan 2023-2028
FILE NO: SF3816
AUTHOR: Dan McWilliams (Executive Assistant)
APPROVER: Shane Fitzgerald (General Manager Creative Arts and Cultural Services
Network)
DECISION STATEMENT:
To consider the endorsement of the QVMAG Strategic Plan 2023-2028.
RELEVANT LEGISLATION:
Local Government Act 1993 (Tas)
PREVIOUS COUNCIL CONSIDERATION:
Workshop - 20 August 2020 - The QVMAG Futures Plan - A Paradigm Shift
Workshop - 1 April 2021 - QVMAG Futures Plan
Ordinary Council – 30 June 2022 – Agenda item 16.1 – Recommendation 2(g)
Workshop – 13 June 2024 - QVMAG Strategic Instruments
RECOMMENDATION:
That Council endorses the draft Queen Victoria Museum and Art Gallery (QVMAG) Strategic Plan 2023-2028 (ECM Document Set ID 5092965)
REPORT:
In June 2022, the City of Launceston approved the QVMAG Futures Plan. That visionary
document set a new course for QVMAG to achieve a sustainable future, to best serve the
people of Launceston and northern Tasmania, and to deliver best-practice standards in
museum/galleries.
The Futures Plan identified a suite of strategic instruments that needed to be developed as
part of a holistic Organisational Strategic Development Program. Among those instruments
were a Strategic Plan for QVMAG and multiple Strategic Frameworks that considered all
key areas of operations of the institution. Those Frameworks were listed in the Futures
Plan.
The QVMAG Strategic Plan 2023-2028 and supporting operational frameworks have been
developed to devolve directly from the Futures Plan and as implemented will deliver on the
ambitions of the Futures Plan. They are higher level strategic documents that will in turn
inform and guide a wide range of strategic and operational actions.
City of Launceston Council Meeting AgendaThursday 11 July 2024page 83
The QVMAG Strategic Plan 2023-2028 is informed by best-practice in the GLAM
(galleries, libraries, archives, museums) sector and can be compared to similar
framework/strategies in other institutions operating at state, national and international
levels. The devolving policies and operational documents will also be set within City of
Launceston strategic and operational frameworks. As was identified by the Futures Plan,
cultural organisations require policies and procedures that meet cultural industry bestpractice
standards.
The QVMAG Strategic Plan 2023-2028 and supporting operational frameworks are set
within a five-year delivery horizon, but full delivery of the Futures Plan (notably the Priority
Projects identified in the Plan) will be set within a 10 year+ horizon.
The QVMAG Strategic Plan 2023-2028 has been developed through a comprehensive
internal and external consultation process, and includes input from, QVMAG Museum
Governance Advisory Board, QVMAG Arts Foundation, QVMAG Aboriginal Reference
Group, QVMAG Friends, QVMAG Staff, City of Launceston Councillors and Executive
Leadership Team, GLAM Sector peers, creative industry representatives and the
Launceston and Tasmanian community.
RISK IMPLICATIONS:
Not approving the QVMAG Strategic Plan 2023-2028 will severely delay advancement on
the identified strategic initiatives of the Futures Plan, including advancement on
sustainable funding and governance models.
ECONOMIC, ENVIRONMENTAL AND SOCIAL IMPACT:
Approval of the QVMAG Strategic Plan 2023-2028 will empower QVMAG and the City of
Launceston to advance on delivery of the many economic and societal benefits identified in
the Futures Plan.
STRATEGIC DOCUMENT REFERENCE:
City of Launceston Corporate Strategic Plan 2014 - 2024
Strategic Priority 1: We connect with our community and our region through meaningful
engagement, cooperation and representation.
10-Year Goal: To seek out and champion positive engagement and collaboration to
capitalise on the major opportunities and address the future challenges facing our
community and region.
Focus Areas:
1. To develop and consistently utilise contemporary and effective community
engagement processes.
2. To lead the implementation of the Greater Launceston Plan via collaborative and
constructive relationships with our regional partners.
3 To advocate and collaborate to enhance regionally significant services and
infrastructure for the benefit of our communities.
City of Launceston
Council Meeting Agenda
Thursday 11 July 2024
Page 84
Strategic Priority 4: We value our City's unique identity by celebrating our special heritage
and culture and building on our competitive advantages to be a place where people
choose to live, work and visit.
10-Year Goal: To sustain and promote Launceston as a unique place to live, work, learn
and play.
Focus Areas:
1. To promote and enhance Launceston’s rich heritage, culture and natural environment.
2. To continue to offer an attractive network of parks, open spaces and facilities
throughout Launceston.
3. To promote and attract national and international events and support the sector to
ensure a diverse annual events calendar.
4. To support the central business district (CBD) and commercial areas as activity places
during day and night.
City of Launceston Cultural Strategy 2020-2030
Strategic Focus Area 1: Value and respect Aboriginal culture
Strategic Focus Area 2: Realise the potential of our cultural places and assets
Strategic Focus Area 3: Foster creative practice
Strategic Focus Area 4: Reveal our cultural stories
Strategic Focus Area 5: Build and extend partnerships
BUDGET AND FINANCIAL IMPLICATIONS:
If Council determines to proceed with the Recommendation contained in this report, the
budget implications will be dealt with by future annual plan and budgets and/or a budget
amendment process if necessary.
DISCLOSURE OF INTERESTS:
The Author and General Manager have no interests to declare in this matter.
ATTACHMENTS:
1. QVMAG Strategic Plan FINAL DIG [
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